BBW or “Big Beautiful Woman" is a euphemism for an overweight woman. The terms "BBW" was coined by Carole Shaw in 1979, when she launched BBW Magazine, a fashion and lifestyle magazine for "plus-size" women.
A variety of fat fetishism is where sexual gratification is obtained not from the fat itself but from the process of gaining, or helping others gain, body fat. Fat fetishism also incorporates stuffing and padding, whereas the focus of arousal is on the sensations and properties of a real or simulated gain.